Keeping up with The Times this Freshers

The Times

The brief

To promote the student-friendly offer of £9.99 per year for 3 years for unlimited access to the online The Times platform. To achieve this we visited 7 University Freshers Fairs across London, Oxford and Cambridge with highly renowned journalism courses.

How we delivered

Using our extensive knowledge and relationships with Universities up and down the country, the Crowd Agency worked hand in hand with The Times to formulate a tour schedule that targeted key universities with students that ticked all the right boxes.

The Crowd Agency took all the heavy lifting away from the client, including site bookings, logistics and the hiring and management of a high-quality event manager staff. We worked in collaboration with The Times, in that they supplied their own members of staff to man the stand, therefore allowing them to focus on their primary aim of engaging with students and driving new subscriptions and not have to worry about the stresses of all the other moving parts of campaign planning and execution.

We helped put together a simple yet highly effective student journey that drove not only on-the-day subscriptions, but opt-ins to The Times’ mailing list. To achieve this we produced a spinning wheel game with a great selection of high-quality prizes for students that take part. We created two journeys depending on whether they purchased or subscribed to the mailing list - this was achieved via QR code sign up forms that students completed there and then.