Freshers and Refreshers’ Tour

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Studydrive

Devised a combined Freshers and Refreshers tour to drive awareness and traffic to the Studydrive app.

The results

Both tours utilised Studydrive’s eye-catching and fun brand, with branded merchandise which proved popular amongst students. From coffee cups, iron on badges, totebags and sweet treats, students loved the items and designs, often waiting their turn to sign up, download the app and pick their prize.

Both campaigns achieved over 5,500 sign ups.

The brief

To raise awareness of the Studydrive app, and position it as the go-to study tool via a Freshers and refreshers tour, encouraging on the spot downloads.

How we delivered

Working towards raising brand awareness and achieving downloads of the app, we took a tactical approach by treating Freshers and Refreshers slightly differently. Whilst downloads were front and centre of the whole campaign, we took the opportunity to use Freshers as a chance to grab attention and stand out by using a cyclone machine, encouraging students to play the game in return for prizes. The stand drew crowds and created a real buzz, with students queuing to play and filming their friends taking part. The queuing provided the perfect opportunity for the Studydrive Brand Ambassadors to chat to students about the app and how it supports their studies.

For Refreshers, we focussed on building on the brand awareness fostered at freshers, by offering students the chance to win a range of prizes via a lucky dip game.

The cyclone machine was great from an awareness and attraction point of view, the noise it created and the spectacle it created brought students over to the stand.

Crowd managed all of the tour logistics including securing sites on campus, hiring and managing high quality promotional staff, creating an engaging stand set-up and producing the branded merchandise.

Both campaigns were complemented with a range of Student Union digital media.