Putting Odeon centre stage during Freshers 2023

Odeon

The brief

Raise awareness of the myODEON app and the myLIMITLESS, drive acquisition and help to create lifelong habits for students.

How we delivered

Crowd created a 20 day freshers fair tour across the UK and Ireland, which was carried out across three core teams. The stand, which consisted of a custom built backdrop, a fully branded spinning wheel and LED lighting which coincided with the cinematic TV and sound bar, to ensure that the stand was unmissable to all students and was heard from every corner of the fairs!

Throughout the tour, the eye-catching screen content and booming trailers were personalised to each Odeon cinema, thus creating an atmosphere which was consistently built upon throughout each fair day with a removable golden segment on the spinning wheel and assisting foghorn that when landed on entitled students to a free year of myLIMITLESS! 

Through the bespoke design of the stand, and the pairing of Crowd’s promotional staff and Odeon cinema staff, we were able to guarantee a multitude of registrations to both myODEON and myLIMITLESS as well as driving footfall directly into cinemas.