Check out all of our insights into the world of Student and youth marketing

With 6 months to go until Freshers officially kicks off, we're in full planning mode! With Freshers dates rolling in, the September calendar is looking decidedly busy, and we can't wait. If you don't know, Freshers is the pinnacle of the student marketing calendar, with 1 million new students expected to arrive on campus in September, it's the one time of year you can engage with this youth audience, en masse. With that in mind, this month we spent time talking to (one of) Crowd's brilliant and seasoned Account Manager, Annette, talking all things freshers as well as gaining her top tips for a seamless campaign.

Some countdown to Christmas, some countdown to their wedding, we countdown to the start of the Freshers season! While we activate throughout the year, Freshers is the pinnacle; the highlight of our year that offers brands the perfect opportunity to get in front of a high proportion of the thousands of students expected to arrive on campus this September, all eager to start their new journey and discover new brands, hobbies and interests. So with 6 months until the first freshers fair kicks off - we’re reminiscing about our four favourite freshers campaigns, and why they particularly stick in our (and hopefully students’) minds. 

Our focus at Crowd is to continually raise the bar in the world of student marketing. From having a presence at pretty much every Freshers Fair in the country last year, it's clear that a stand with a roller banner and a cloth over a trestle table just isn't cutting the mustard any more. That's why we're shining a spotlight on how to make your campaign stand out and grab the attention of students nationwide. This month c hatted to Fay our Head of Creative & Production to get her insight and top tips when planning the creative element of a campaign, as well as the pitfalls that are best to avoid.

As a Student marketing agency, brand activations are a key part of our offering. Students love to be part of an experience and love the engagement that this approach offers. However these activations do pose us, as an agency and the brands we work with a unique challenge - how can we produce these activations in a sustainable and environmentally friendly way?

After the hype of Freshers and the excitement of having completed the first term you may think it's becoming difficult to engage with students en-mass but that isn’t quite the case. This month we’re shining a spotlight on mobile campaigns, from gamified ad walker boards to mobile lucky dip trikes, we chatted to Rach our Head of Delivery to get her insight on why we love these campaigns and how we create them. 

As we say goodbye to last year and welcome 2024, the turn of the new year brings with it a sense of renewal and opportunity. However, as marketeers we understand the importance of carefully identifying the key moments and channels worth pursuing when trying to reach your target audience. As budgets often become stretched, KPIs too, making sure that every penny is considered and spent wisely can make it difficult to know which baskets to place your eggs. That’s why we’ve (hopefully!) done some of the leg work for you. Read on to discover the key moments within the student journey and how you can take advantage...

At Crowd, Student marketing is our be all and end all. The Freshers season of 2023 has been our biggest, most significant yet. We’ve helped a wide ranging and eclectic group of brands to engage with this year's unique student market.

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