Helping students to beat the Freshers Flu with Dr.iQ

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Dr.iQ

Freshers’ fair campaign coupled with accommodation leaflet drops, digital media and street teams.

The results

The campaign was impressive and across 22 days, 12 universities and 4 cities a significant number of students registered to Dr.iQ. Throughout the fairs, the Dr.iQ stand had a buzz like no other, with the implementation of the batak game, we ensured that Dr.iQ was unmissable to all students. Following the fairs came the distribution of 72,000 flyers, and 162,349 email sends, which ensured that Dr.iQ services are front and centre for students throughout and after their university journey. The campaign delivered Dr IQ new patient registrations that exceeded expectations.

What the client thought "We worked with Crowd on a new 2023 freshers campaign which saw us attend a select number of fairs, coupled with accommodation leaflet drops, digital media and street teams. The campaign overall was hugely successful!

Crowd worked collaboratively with us and took the time to understand the business and the context behind the project, allowing them to craft a campaign that was impactful with a strong student journey. Throughout the planning process and the events themselves, Crowd were reactive to any challenges, they were present on the ground and were quick to make changes to ensure the campaign hit its target. The team were great at keeping in contact throughout and seemed truly invested in the success of the campaign which made it feel like a partnership.

We're looking forward to building on this success and improving the Dr iQ freshers approach and student journey for an even more impactful campaign in 2024!" Jordan Bunyan- Head of Product Marketing

The brief

The Crowd team were tasked with Dr.iQ’s first student activity, the focus was to create a campaign that raised awareness of Dr.iQ and the surgeries that are available to students and from here to encourage app downloads and surgery registrations through a range of activity during the freshers period.

How we delivered

Crowd were able to create a premium wrap around campaign to ensure that Dr.iQ was in front of every student utilising a multitude of channels. These channels included street team activity across accommodation sites which encouraged that important app download and brand awareness pre freshers; next Crowd created a bespoke, fun and dynamic stand for a select number of freshers fairs; followed by the distribution of 72,000 flyers across 4x cities within student accommodation blocks, and finally the campaign ended with solus and email sends across 4x cities ensuring that the Dr.iQ app was directly in students hands.

This multifaceted approach guaranteed that if a student had not yet registered to their local Dr’s surgery, then Dr.iQ was the app and provider for them.