What we do
Right time, right place, we get brands in front of students
Whichever route is right for you, we cut through the noise and execute campaigns that capture the heart and essence of your brand.
01: Freshers’ Fair Tours
Freshers’ season is the perfect time to engage with students when they first arrive on campus.
With footfall typically between 5,000 to 10,000, there are few events where you will engage with as many students in one place, at one time.
Crowd offers full end-to-end activations for brands that want a high level of engagement. From concept development to planning, design and activation, we work with you every step of the way, keeping a close eye on your KPIs.
Creative concept development
Site booking
Campaign planning
End-to-end logistics
Set production
Promotional staffing
Reporting
02: Brand Activations
Students aren’t just for freshers.
Crowd can work with you to run activations at a range of times throughout the year at campuses, accommodation sites, shopping centres, events, on the street and at festivals. Whichever route is best for your brand, we will find the right way to execute it.
Creative concept development
Site booking
Campaign planning
End-to-end logistics
Set production
Promotional staffing
Reporting
03: Media Planning and Fulfilment
With an extensive network within the student market, including exclusive media partnerships with some of the biggest Student Unions, we ensure that your brand is seen by the right students, at the right time.
Whether as a standalone campaign or as an amplification of other campus activity, we use our intel to advise you about the most effective advertising options.
Media planning and buying
Full media management
Reporting
Design of media creative assets
04: Sampling
We deliver the most effective sampling campaigns within the student space, ensuring complete integrity around where your product is being distributed.
We have access to sample to 500,000+ students in their homes and on-campus via:
Accommodation drops
On-campus events
Street teams
Crowd's Start Fresh student sampling goody bag
We ensure all samples are tracked with a full audit and evidence provided. We look after the full end-to-end logistics including:
Storage and distribution
Delivering products either chilled or ambient
Promotional staff
Management and reporting
05: Promotional Staffing
High-quality promotional staff can make a great campaign exceptional.
All campaigns are recruited to your brief, to ensure that those representing your brand have the right values and qualities required.
With a significant amount of experience in hiring and managing promotional staff, Crowd has an intrinsic knowledge of how to get the best out of staff. The level of briefing our staff receive is second to none, along with the ongoing support provided to ensure campaign metrics are hit.
Recruitment
Payroll
Management
Briefing
Activation
Reporting
06: Creative and Production
As a full-service agency, we can support our clients’ campaigns with creative and design services.
Our dedicated creative studio can collaborate with you to design campaign assets and activation sets that work within your guidelines and showcase the very best of your brand.
This can include but isn’t limited to:.
HTML coding and design
Copywriting
Design of media assets
Design and build of brand activation sets
