WHAT WE DO

Freshers
Campaigns

Freshers season is the perfect time to connect and engage with students when they first arrive on campus. With footfall typically between 5,000 to 10,000 there are few events where you will engage with as many students in one place at one time. 

Crowd offer full end to end activations for brands that want a high level of engagement. From concept development to planning, design and activation we will be with you every step of the way.

With a network of 140 students’ unions across the UK, Crowd are in the perfect position to activate your campus tour. With an extensive knowledge of which campuses work best for your activation we can help you plan the tour as well as deliver a full end to end solution.

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cAMPUS aCTIVATIONS

Students aren’t just for freshers. Crowd can work with you to run activations at a range of times throughout the year at Campuses, Accommodation, Shopping centres, Events and Festivals. Whichever route is best for your brand we will find the right way to execute it. 

For some brands, activating in a stand alone environment to create dwell time and run larger experiential campaigns has big benefits. With the experience and network we have at Crowd we deliver campus tours knowing the unique nature of each University.

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Promotional Staffing

We know that high-quality promotional staff can make a great campaign exceptional. All of our campaigns are recruited to your brief, to ensure that those representing you have the right values and qualities required.

With a significant amount of experience in hiring and managing promotional staff, Crowd has an intrinsic knowledge of how to get the best out of staff. Having spent years activating experiential campaigns we know the pitfalls to be aware of and the ways to maximise impact. The level of briefing our staff receive is second to none.

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STUDENT BRAND AMBASSADORS

More than any other audience the student market will act based on peer to peer referral. They value recommendations from people that they know and trust. Because of this Student Brand Ambassadors are a great way for a brand to embed themselves on campus.

Crowd have experience running large scale and high profile Brand Ambassador campaigns. We are leaders in getting your brand activated for students by students. We will support all areas from planning, recruitment, training and onboarding. During the campaign being live we take on the heavy lifting and look after the day to day management of the teams; payroll and provide regular tracking and reporting.

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Media Planning& Fulfilment

With an extensive network within the student market we will be able to ensure that your brand is seen by the right people at the right time. You can tap into our breadth of knowledge and gain insight on the most effective way to plan, buy and implement  your campaign. 

Whether as a stand alone campaign or as an amplification of other campus activity we can use our extensive intel to advise you about the most effective options. 

We can also support you in ensuring your activity lands with maximum impact by advising on the creative content and theme of your campaign.

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student strategy &research

With our extensive experience we help brands avoid the common challenges that they face when promoting to the student audience.

If you want to enter the student market but aren't sure how, we can help you map the best route. If you need advice and guidance on making your product or service relevant, we can help you get the proposition right.

We will achieve this by spending time with you to understand your brand and produce detailed research and a report that will be invaluable and inform your strategy.

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Sampling

We deliver the most effective sampling campaigns within the student space ensuring complete integrity around where your product is being distributed. We have access to sample to 500,000+ students in their homes and on-campus via:

• Welcome boxes

• Accommodation drops

• On campus events

• Street team

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We ensure that all samples are tracked with a full audit and evidence provided in real time during campaigns

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exclusive media rights

We love Student Union Media and understand the value that it can offer brands and agencies alike. So along with our long term partner Native we now manage an expanding portfolio of exclusive media rights at some of our key SU partners. This approach helps embed us within the vibrant students market and  allows us to proactively promote the value of the channel as a collective.

By working collaboratively with our SU partners we provide them with financial certainty and help bring activations and campaigns on campus that will enhance the student experience. If you would like to find out about the media available through our network get in touch

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