Freshers season is the perfect time to connect and engage with students when they first arrive on campus. With footfall typically between 5,000 to 10,000 there are few events where you will engage with as many students in one place at one time.
Crowd offer full end to end activations for brands that want a high level of engagement. From concept development to planning, design and activation we will be with you every step of the way.
With a network of 140 students’ unions across the UK, Crowd are in the perfect position to activate your campus tour. With an extensive knowledge of which campuses work best for your activation we can help you plan the tour as well as deliver a full end to end solution.
End to end
"Delivering value to brands is at the heart of everything we do.
Our philosophy is to go beyond the campaign metrics and get to the core of the strategy. This is how we create...
Industry leading student marketing campaigns."
What We Do
Students aren’t just for freshers. Crowd can work with you to run activations at a range of times throughout the year at Campuses, Accommodation, Shopping centres, Events and Festivals. Whichever route is best for your brand we will find the right way to execute it.
For some brands, activating in a stand alone environment to create dwell time and run larger experiential campaigns has big benefits. With the experience and network we have at Crowd we deliver campus tours knowing the unique nature of each University.
End to end
Media Planning & Fulfillment
With an extensive network within the student market we will be able to ensure that your brand is seen by the right people at the right time. You can tap into our breadth of knowledge and gain insight on the most effective way to plan, buy and implement your campaign.
Whether as a stand alone campaign or as an amplification of other campus activity we can use our extensive intel to advise you about the most effective options.
We can also support you in ensuring your activity lands with maximum impact by advising on the creative content and theme of your campaign.
Out Of Home
Solus Email & Newsletters
Student Brand Ambassadors
More than any other audience the student market will act based on peer to peer referral. They value recommendations from people that they know and trust. Because of this Student Brand Ambassadors are a great way for a brand to embed themselves on campus.
Crowd have experience running large scale and high profile Brand Ambassador campaigns. We are leaders in getting your brand activated for students by students. We will support all areas from planning, recruitment, training and onboarding. During the campaign being live we take on the heavy lifting and look after the day to day management of the teams; payroll and provide regular tracking and reporting.
We know that high-quality promotional staff can make a great campaign exceptional. All of our campaigns are recruited to your brief, to ensure that those representing you have the right values and qualities required.
With a significant amount of experience in hiring and managing promotional staff, Crowd has an intrinsic knowledge of how to get the best out of staff. Having spent years activating experiential campaigns we know the pitfalls to be aware of and the ways to maximise impact. The level of briefing our staff receive is second to none.
Student Strategy & Research
With our extensive experience we help brands avoid the common challenges that they face when promoting to the student audience.
If you want to enter the student market but aren't sure how, we can help you map the best route. If you need advice and guidance on making your product or service relevant, we can help you get the proposition right.
We will achieve this by spending time with you to understand your brand and produce detailed research and a report that will be invaluable and inform your strategy.
FE Students -
16 to 18 yr olds
At Crowd we have networks within the college space enabling you to also target the sometimes forgotten market of the 16-18 year olds.
With a portfolio of live & virtual events, newsletters, solus sends and wider digital presence we can help Universities, brands and recruiters to start engaging with this audience.