Check out all of our insights into the world of Student and youth marketing

The Crowd team have over 50 years of combined experience designing and executing Freshers campaigns. That 50 years includes many successes but also quite a few challenges that we’ve had to overcome. Whilst the uncertainty and imperfections of live campaigns is part of what we love, we’ve come up with a few simple steps that will not only provide the underlying context for the campaign but also the blueprint of how to execute it.

Last week the Crowd team attended Youth Marketing Strategy London , a jam-packed two-days full of insights, data and inspiration in the ever-changing world of student and youth marketing. If you couldn’t make it along, here’s our top takeaways from YMS 2024:

After many years spent on the ground working as a seasoned Event Manager, now turned Campaign Consultant, Crowd's Anthony Devlin shares his top 10 compelling reasons why targeting students can be a game charger for your brand.

Marketing to this young, influential audience is a powerful way to create lifelong customers, and here's how...

With 6 months to go until Freshers officially kicks off, we're in full planning mode! With Freshers dates rolling in, the September calendar is looking decidedly busy, and we can't wait. If you don't know, Freshers is the pinnacle of the student marketing calendar, with 1 million new students expected to arrive on campus in September, it's the one time of year you can engage with this youth audience, en masse. With that in mind, this month we spent time talking to (one of) Crowd's brilliant and seasoned Account Manager, Annette Simpson, talking all things freshers as well as gaining her top tips for a seamless campaign.

Some countdown to Christmas, some countdown to their wedding, we countdown to the start of the Freshers season! While we activate throughout the year, Freshers is the pinnacle; the highlight of our year that offers brands the perfect opportunity to get in front of a high proportion of the thousands of students expected to arrive on campus this September, all eager to start their new journey and discover new brands, hobbies and interests. So with 6 months until the first freshers fair kicks off - we’re reminiscing about our four favourite freshers campaigns, and why they particularly stick in our (and hopefully students’) minds. 

Our focus at Crowd is to continually raise the bar in the world of student marketing. From having a presence at pretty much every Freshers Fair in the country last year, it's clear that a stand with a roller banner and a cloth over a trestle table just isn't cutting the mustard any more. That's why we're shining a spotlight on how to make your campaign stand out and grab the attention of students nationwide. This month c hatted to Fay our Head of Creative & Production to get her insight and top tips when planning the creative element of a campaign, as well as the pitfalls that are best to avoid.

As a Student marketing agency, brand activations are a key part of our offering. Students love to be part of an experience and love the engagement that this approach offers. However these activations do pose us, as an agency and the brands we work with a unique challenge - how can we produce these activations in a sustainable and environmentally friendly way?