To distribute 70,000 cans of Smirnoff Seltzer to the student market in partnership with Relish Agency.
How we delivered
We reached out to our network of 100+ students unions’ and a database of accommodation providers across the UK. We briefed them on the activity to ensure that it could be delivered in line with the Covid restrictions that were in place at the time. Once we had reached the optimum amount we put together a logistical plan based on the quantities that could be received by each region.
All samples were distributed ahead of schedule in a safe and secure way. The products went down a storm with the students during a time when there wasn’t large levels of activity