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The Brief

Working in partnership with Student Roost, Paperclip wanted to drive student engagement and showcase the range and quality of items available on their platform. 

How we delivered

To achieve this we created 4 unique showrooms in Student Roost accommodation blocks in key locations using only items that are available through the Paperclip platform. When viewing the accommodation, students can engage with the room and have a chance to win all items on display.


As part of the process we created an individual theme for each showroom; Boho, Vintage Retro, Beach Vibes and Industrial. Once the themes were finalised we purchased, collated and distributed all items to the 4 cities to be set up in a highly stylized way.

The Results

All rooms were delivered and activated within a 2 week period. Both Student Roost and Paperclip were delighted with the finished product, the rooms have also given the accommodation a unique point of difference when the students visit.  

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