The Brief

Crowd promoted the Paperclip Refreshers Welcome Pack to students across the U.K.

How we delivered

Using a mixture of solus and newsletter emails we reached out to over 150,000 students across the key target locations to drive traffic to the Paperclip registration page.


We also used our connections to secure advertising arrangements with brands including I Saw It First, The Trainline, M&M Direct, UniKitOut and Hostelworld. 

The Results

"We have always booked our Student media campaigns directly with Student Unions. The wide range of offerings and formats have always made the Student marketplace hard to reach and its difficult to compare the value of different opportunities.

The team at the Crowd Agency took all this pain away. They handled the complete process from campaign booking, to delivery and reporting. The results we got were our best to date and my team were able to work on other projects.

We are already discussing our next campaign with them."


Rich Woolley - Paperclip CEO

Image by Štefan Štefančík