The Brief

To promote the Paperclip Refreshers Welcome Pack to university students across the U.K.

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How we delivered

Crowd worked with Paperclip to develop the offer for students and using our expertise identify key target locations for the campaign. We supported with promotion which was done using a mixture of solus and newsletter emails, logistics of the campaign and we were uniquely placed to use our connections to secure advertising arrangements with brands including ‘I Saw It First’, ‘The Trainline’, ‘M&M Direct’, ‘UniKitOut’ and ‘Hostelworld’ to support with this campaign.  

 

The Results​

We reached out to over 150,000 students across the key target locations to drive traffic to the Paperclip registration page.

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“The team at the Crowd Agency handled the complete process from campaign booking, to delivery and reporting. The results we got were our best to date”

 

- Rich Woolley - Paperclip CEO