Crowd were utilised to drive 1st-year sign ups to the Opinion Panel portal utilising a range of digital channels.
How we delivered
We provided Opinion Panel an unprecedented level of access to student channels utilising over 30 suppliers that were made up of students' unions, student focused media channels and student brand ambassadors. Each with their own affiliate link we were able to track and reward the channels that delivered.
We generated over 4,000 sign ups of the two step verification process that included a 5 minute introduction survey.